Skip the Car Stuff

One of the perks of owning an electric car is that you get to avoid a lot of the ordinary car hassles, such as oil changes and frequent maintenance. For this Nissan LEAF campaign, we created a series of fake (and subtly hilarious) ads for gas stations and auto shops, which viewers could literally skip. Once the fake ads were skipped, viewers were presented with brief LEAF messaging, driving home the point that the LEAF allows you to “skip the car stuff.”

Role
Copywriter
For
Nissan
Date
October 2016
Type
Online videos

Oil Change :30

Gas Station :30

Service Station :30

Gas Station :15